When singer-songwriter Tara Baswani first started to talk about a low Eco footprint CD for her debut album, it immediately started stirring ideas within our innovation Lab.
The Mandate: The mission was to imagine and produce a CD with no plastic and that would be 100% recyclable.It would also showcase artwork by prominent visual artists across the globe in a curated cover poster allowing for a First Edition ArtWork for fans.
Design with Purpose: We decided to print the cover on recycled kraft paper and bind the whole thing with Tibetan bamboo strings. It also folds out as a First Edition Arts Poster, or simply as a coloring book.
Who need another plastic CD collecting dust on a shelf? Not us. The Quest CD features miniature artwork by Slovenian illustrator, Petra Pretzelj depicting a Wheel of life, finding higher purpose as a frameable artwork, or a humble coffee table coaster. Comme tu veux!